ABSTRACT
The Covid-19 pandemic has profoundly affected all life activities, including training activities at higher education institutions. However, teaching and learning activities can continue through Online Video Conferencing tools as Google Meet, Zoom, Microsoft Team. This study explores the effect of the Perceived severity of the Covid-19 pandemic as an antecedent of the Technology Acceptance Model. The study surveyed 361 lecturers at higher education institutions in Vietnam. The research results confirmed the results of the Technology Acceptance Model as using Online Video Conferencing tools and discovered the positive influence of Perceived severity of Covid-19 pandemic on perceived usefulness and ease of use. Thereby, the study proposed some administrative implications to improve the efficiency of using Online Video Conferencing tools.
ABSTRACT
The growth of the organic product market is consistent with a worldwide trend of rising demand, owing primarily to improved living quality. However, in the Coronavirus (Covid-19) pandemic, the social distancing strategy has influenced consumers' desire to purchase organic food through electronic commerce platforms. This study aimed to assess the impact of health concern, environmental concern, perceived price, perceived quality, and knowledge related to organic food on organic food online shopping intention;and evaluated the moderating role of perceived social distancing policy on the aforementioned relationships. In the quantitative research method, this study surveyed 637 Vietnamese consumers. Based on a mix of Theory of Planned Behavior and Social Norms Theory, research results showed that all independent variables had positive effects on the dependent variable;furthermore, perceived social distancing policy moderates the relationship between perceived price (+), health concern (-), perceived quality (-), and knowledge related to organic food (-) and organic foods online shopping intention. This study had ramifications for organic food companies to create strategies in the Covid-19 pandemic with a social distance policy from the State. © 2021 IEEE.